Know what needs to change before you change it
Our brand audit services give you an evidence-based view of where your brand stands, what’s in the way, and what to do next.
Is your brand still working?
Knowing that something needs to change is easy, but knowing what to change takes evidence.
A brand audit shows you where the gaps are. We look at how your business has changed, what customers expect now, what competitors are doing differently, and whether your brand is still doing the job it needs to do.
Our approach combines strategic expertise with AI-powered deep research to provide a wider lens without slowing the process down.
Too close to see it
You know the brand could be stronger, but you're too close to see exactly where the problems are or what needs to change.
Losing ground
Your market has moved. We look at competitors, customers, and the market to see where your brand is losing ground.
No clear priority
Not every part of the brand needs changing. We help you identify what matters most, so you know what to prioritise first
Right fit for
A brand health audit is particularly useful for established businesses with something to build on, but no validated answer to what’s holding the brand back.
Established SMEs with a proven track record
Your leadership, ownership, offer or market has shifted
You’re considering a change but want clarity before committing
You need an external perspective to challenge internal assumptions
A few words from businesses we’ve worked with
“The team were able to solve very complex design projects with incredible ease. I would highly recommend Immo Studio. They know exactly what to deliver.”
“If you're looking for an agency that can translate a brief - truly listening to your needs - into exceptional work, then Immo Studio is the one for you.”
“They experience exceeded expectations. From start to finish, they brought incredible creativity, organization, attention to detail, and a deep understanding of user experience.”
“The result is a powerful brand identity that balances scientific credibility with a real sense of purpose.”
“Immo Studio is highly professional, reliable and fun to work with. Big recommendation!”
“The end result is a clear, well-defined and visually recognisable brand across all platforms and formats that we can leverage to help us build trust and recognition with our target audiences.”
“Immo Studio delivered an improved brand and a better website that embodied our grown-up brand. Great project management, delivered on time.”
“Their process was structured, collaborative, and clearly aligned with our goals, resulting in a slick and professional visual identity.”
“Immo Studio knew exactly how to bring our ideas to life while keeping everything streamlined, focused, and on point.”
“The strategic focus on the company's approach, ethos, target customers etc. was what made the project with Immo Studio exceptional.”
“Their creativity, dedication, and attention to detail were evident in every step of the process.”
“There has been a noticeable increase in website traffic and customer enquiries, a testament to the team’s skill and expertise.”
“Can't recommend Immo Studio enough! They got to work very quickly on designing our white paper and got it spot on. Team went above and beyond to help us.”
“Creative, responsive (we had v tight timeline) and truly understood our vision from day one — couldn’t recommend Imogen and her team more!”
“The process brought clarity, confidence, and shared understanding across the team, and externally too. We now have a brand that fits.”
“It was an absolute pleasure to work with the team. I appreciated in particular their guidance, structure, and project management, combined with their creativity and sense of initiative.”
What’s included
The evidence behind your next move
We look at your brand from every relevant angle to identify the gaps, opportunities, and priorities that make the biggest difference.
See where you stand
A competitor audit puts your brand in context. We analyse how key competitors position themselves to see where there’s room to differentiate yourself.
Understand your customers
We examine who your customers are, what they need, how they perceive the category, and what influences their decisions.
Prioritise for impact
Our brand audit framework separates the structural issues from the cosmetic ones, helping you prioritise changes according to their impact on the business.
Know what to do next
The most valuable outcome of a brand identity audit is a focused action plan on what needs attention and what should be prioritised.
Make change easier
Your team walks away with a clear rationale for what happens next, so decisions are easier to explain, approve, and implement.
Our brand audit team looks at your brand, bringing together strategy, customer insight, and competitive analysis to find where change has the biggest impact.
FAQs
What we get asked most
What is included in a brand audit?
How much does a brand audit cost?
How long does a brand audit take?
How do you do a brand audit?
What is a brand audit?
Is a brand audit the same as a rebrand?
Not sure what your brand needs?
Tell us what’s changed, what isn’t working, or what decision you’re trying to make and our brand audit services will help you get to the right questions first.
