brand identity

Look like the business you’re becoming

Looking good is only part of it. We develop brand identities that work hard to clarify your value, boost credibility, and set you up to scale.

Start my project
  • style guide by Immo Studio for edtech brand london
  • brand by Immo Studio for edtech brand london
  • patterned business card design
  • photoshoot by Immo Studio for property brand london
  • brand guidelines
  • business card design
  • team working online
  • ashvale website design
  • portraits men in suites
  • brand identity by Immo Studio for medtech brand london
  • style guide by Immo Studio for edtech brand london
  • brand by Immo Studio for edtech brand london
  • patterned business card design
  • photoshoot by Immo Studio for property brand london
  • brand guidelines
  • business card design
  • team working online
  • ashvale website design
  • portraits men in suites
  • brand identity by Immo Studio for medtech brand london

Define your difference

When you’re wearing all the hats, branding can feel like a “later” problem. Many of our clients come to us when they hit the point where they’re too big to fake it, but too busy to fix it alone.

The sooner your identity matches your ambition, the easier it becomes to back your vision, attract the right people, and grow without second-guessing.

01
How you look

First impressions matter. If your brand looks thrown together, people assume the same about your business.

02
What you say

As they say, a picture is worth a thousand words. We make sure those visuals are saying the right things.

03
Why it matters

You can’t afford to reinvent the wheel every time you pitch, post, or launch. A solid brand gives you reusable tools that help you move faster.

What’s included

Everything you need for a flexible, consistent brand identity

Logo design

Your logo is the shorthand for your story. We develop custom logos that are distinctive, versatile, and strategically rooted.

Colour palette

An extensive system of primary, secondary, and neutral tones selected for clarity and cohesion across touchpoints.

Typeface selection

A well-balanced type system with clear hierarchy and usage guidance, so your brand is easy to read across all formats.

Illustration

We develop custom illustration styles, from hand-drawn to digital, to simplify the complex, warm up the tone, or create moments of interest.

Graphic system

This is the visual logic behind the brand. It’s a system of grids, icons, and graphic devices that create cohesion across formats.

Brand guidelines

A practical toolkit that helps internal teams and external partners apply your brand across channels, formats, and touchpoints.

From first hello to final handover

We keep it simple with a step-by-step approach that gets everyone on the same page, keeps things moving, and builds in space for collaboration.

01
Brand discovery

Before we design, we dig in. Workshops, research, and a whole lot of curiosity get us clear on who you are and where you’re headed.

02
Concept development

We translate what we’ve learned into early concepts. Each one explores a different way to bring your strategy to life and opens the door to good conversations.

03
Brand identity design

With a clear direction in place, we develop the concept into a full identity system. This includes a logo, type, colours, layouts, and more.

04
Brand guidelines

Good brands stay consistent. We create practical guidelines so your whole team knows how to use what we’ve made, and how to keep it sharp as you grow.

05
Design rollout

Once the brand’s in place, we can help bring it to life across decks, web, packaging, and more so everything is aligned from day one.

Full brand bundle

Branding is just the beginning

Your brand identity works even harder when it’s applied across your website.

We offer a full brand package that covers strategy, identity, and website design so every touchpoint reinforces your value.

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From our clients

“Immo Studio understood the business, and our ambition moving forward without forgetting our legacy. They offered excellent attention to detail and were always at the end of the phone to provide advice."

Website
Harry Neal
Director, St Anselm
Real Estate
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From our clients

“Creative, responsive (we had v tight timeline) and truly understood our vision from day one — couldn’t recommend Imogen and her team more!”

Website
Dini McGrath
Co-founder, Zest
Saas
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From our clients

“The real value-add was the way Imogen led her team to constantly anchor the work in the target audience and the ideas and values being subliminally communicated. Their strategic focus is what made the project exceptional.”

Website
Adam D'Souza
Director, Ashvale
Education

FAQ’s

What we get asked most

Ready? Let’s build something good together.

Work with us
fun illustration by Immo Studio