Skillfully manufactured, The Candle Company seamlessly blends classical scents with meticulously crafted products in small batches. Each candle is personally hand-poured by the founder.
The old brand had become little limiting and was no longer suitable for a growing business. Our challenge was to develop a refined new brand expression to appeal to a younger audience while not alienating the existing loyal customers.
We created a modern, sophisticated new identity. The arch motif emphasises the quality of all the products, as well as becoming a distinctive brand assets that customers can easily remember.
The logo represents a brave evolution from its predecessor. It utilises the leading letters of the company name, combined with a suggestion of the fragrance emitted by the candles.
The shape of the logo is cleverly reflected in the shape of the arch used on the packaging, leading to greater harmony across the brand.
It was striking in the competitor research how many candle brands use cream labels and how the less premium candles tend to change the label colour for each fragrance. We opted for elegant burnt sienna in order to stand out and encourage customers to build a connection with the brand through colour.